About Us


Available in over 230+ beauty retail stores across the Middle East and UK

Pinky Goat, the winner of the Pure Beauty Award's Best New Beauty Brand (2015) and Silver winner for Best New Eye Product (2016), is a professional lash brand with a range of truly inspiring false lashes, all carefully designed by the Pinky Goat creative team.

Using only the finest materials, we ensure our products are ethically & cruelty-free sourced from around the globe.

As well as lashes, we have introduced to the beauty world GLUEME, a unique lash adhesive, available in Clear and Black, which is already becoming a market-leading product.

Founders Maha Morley-Kirk and Elle Hardy have years of experience in the fashion and beauty industries. Their passion for lashes has helped them develop a brand, which is already known for having must-have products and amazingly loyal customers! Both Maha and Elle, along with the Pinky Goat team continue to build new, exciting and unique collections for makeup-lovers and professional artists.

Pinky Goat collaborates and supports many of the top makeup and celebrity makeup artists from around the world and is keen to continue to support the beauty industry and the education of beauty lovers.

Our products are available via www.pinkygoat.com and our ever increasing retail network. Pinky Goat was first launched into stores in 2015 and is now available in over 230+ beauty retail stores, including Wojooh, Lifestyle and Tryano across the Middle East and exclusively to Superdrug in the UK.

We hope you love our products as much as we loved designing and producing them for you…. Enjoy!




Pinky Goat - Winner of Best New Beauty Brand