RetailMe: Global gains for a home-grown brand

Home- grown brand. Pinky Goat specializing in artificial eyelashes was founded in 2015 by Maha Morley-Kirk. Soon enough, by early 2016, the brand started receiving global attention. Since then, Pinky Goat has been on a rapid growth trajectory, currently present in 17 countries and across over 1400 retail touchpoint along with its e-commerce site. 

An astute businesswoman with in-depth knowledge about the regional beauty industry, Morley-Kirk, speaks to Rupkatha Bhowmick in an interview. She says, "it is our customers trust that has led to the brand's growth. They trusted that we are out-of-the-box and trendy, While offering high-quality products at accessible price points."

"Pinky Goat has been registering high double-digit growth on a year-on-year basis. But our growth is not solely driven by the region. We are an established beauty brand internationally."